Are you scared of your smart phone yet? Maybe you should be.

Or maybe you, like me, can see some really exciting things ahead.

Picture this, as the dearly departed Golden Girl Sophia used to say. You are driving down your high street or through your shopping center and you suddenly receive an SMS message on your phone as you pass your favorite Starbucks. Right now – and they mean right now, they are offering a two for one deal on your favorite latte – the very same brew that causes you to visit this particular store three to four times every week.

Chances are you will really think about stopping in to take them up on their generous offer, or at the very least they have successfully ingrained their marketing message into your memory banks, once again.

Here we see an example of the true power of the mobile revolution. An active database has stored your information, including your coffee drinking preferences and has registered your phone as the perfect way to communicate with you. When GPS detects that you are really close by the software does the rest, being linked to the company’s strategies, inventory and/or revenue plans for that day. Perfectly tailored message to market technology. Does this make for a highly profitable marketplace and a well nourished consumer? Or do you just think that we’re being watched? George Orwell would surely have a web site though, wouldn’t he.

Nigel Evans

Internet Marketing for Small Business