What recession? Internet marketing has showed hardly any sign of pulling back during this difficult time. In short, it has dominated the world of advertising for more than a year now. Online video marketing has become one of the prominent sectors in this medium, as marketers begin to realize how important the moving image is [...]

Google Local Search is now known as Google Places, if you are keeping up with the ever-changing brand delineation activities of our Californian friends. Many believe that this change was designed to allow an additional monetization grab by the great Google, but those interested in local search optimization should pay particular attention to this feature, [...]

Local small business owners are a proud bunch and quite rightly so. They have put blood, sweat and tears into the development of their entrepreneurial dream and they’re very careful to treat their loyal and repeat customers well. 30 years ago, when there was more community and less convenience, the local store or nearby service [...]

I came across a study by social medium marketing company 360i, which in itself is neither groundbreaking, nor necessarily telling us something that we do not know. I’ve said before that a majority of businesses are misusing one of the best Internet marketing for small business platforms, Twitter, but the scale of the problem is [...]

Have you noticed the trend toward mobile marketing? For those who follow the corporate maneuverings of giants such as Google or Apple, this move has been apparent for some time now.
Google Best the Farm on Mobile Marketing
Witness the move by Google to buy top-rated mobile marketing and advertising operation AdMobi for a sizable chunk of [...]

What does it take to rank your website highly these days? Search engine optimization always appears to be represented by moving goalposts and just when you think you have “got the hang of it,” a whole new set of algorithms comes into play. Sometimes, you feel as if you were following the right philosophy, only [...]

Immediacy and relevancy. These seem to be the new watchwords associated with Google’s latest algorithm shake up, appropriately named “Caffeine.” One of the major new components of this update appears to catapult your search results into the present tense. Now, Google is able to crawl and rank relevant information immediately, a quantum leap forward for [...]

Ever hear of interaction? If you were a consumer of old you might ponder that question as there was a time when big industry or big retailer out there struggled to realize the true value of your input about their products or services. Sure, they would have a customer support department and most of the [...]

Your goal, if you are trying to sell products or services via an online website or webpage, is to make sure that your information gets in front of as many appropriate people as possible. This means that anyone who searches through one of the vast search engines for keywords, which accurately describe your products or [...]

Its important to understand Google page position whenever you are looking to improve your appearance on the Internet and trying to understand what search engine optimization is all about. Google is by far the largest engine and is on everyone’s radar when it comes to the art and science of improving their rankings. While the [...]