Internet Marketing for Small Biz Blog

Google Caffeine – Your Performance Enhancing Drug

Google caffeine

Google caffeine

Immediacy and relevancy. These seem to be the new watchwords associated with Google’s latest algorithm shake up, appropriately named “Caffeine.” One of the major new components of this update appears to catapult your search results into the present tense. Now, Google is able to crawl and rank relevant information immediately, a quantum leap forward for the search giant. Prior to the introduction of Caffeine, only a certain amount of information was made available during an overnight update. Apparently, the thirst for “up to the moment” news results was generated by the terrorist attacks of 2001, the prompt that the organization needed to follow this path.

Furthermore, Google is continuing its march to supremacy as the self-appointed “search police.” Those old SEO practices associated with keyword stuffing and link farms will now be penalized even more heavily than before. You now need to be even more certain than ever that the website content you are trying to promote is unique and is frequently updated. You must ensure that the links to your site are from very relevant websites, otherwise not only will the links count for nothing, you could even find that your site or blog is penalized. You do need to make sure that your linking strategy works as well. Use anchor text links and make sure that your “pushing” keywords points to a very relevant landing place.

If you thought that your social media presence was important, then you are on the right track. Google is now routinely including results based on some of the more popular social sites. Above all else though, we seem to be coming back to that same principle. Quality content is everything and any steps taken to try and circumvent the system in order to fool the search engines into thinking that your site is something when it is not, is now even more likely to fail than before.

Take courage, however, from the underlying philosophy here. If your website or blog is designed to provide something of real quality and you are prepared to work at it within certain logical parameters, then there is little to stop the progression of your site. Make sure that you actively engage and that your back linking strategy is neither foolhardy nor overly ambitious!

Nigel Evans

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