Internet Marketing for Small Biz Blog

Internet Marketing for Small Business – Sooner or Later You Must Connect the Dots

I recently had a conversation with a pizza restaurant owner who could not see the value of Internet Marketing for Small Business. He felt that he had a sufficient amount of walk-in trade as he was situated fairly close to a late-night movie theater and was completely tuned out when it came to the thought of any additional initiatives to drive clients. It’s difficult to imagine anyone having “too many” clients in a fast food joint such as this, but his response is reflective of the fact that there is still a great deal of misunderstanding surrounding internet marketing.

Widespread adoption of Internet marketing for small business is still some way off and the online marketing industry needs to do a lot more to educate entrepreneurs about the unrelenting march away from traditional marketing methods, such as Yellow Page advertising.

For those who are open-minded to the concept, here are a few essentials to add to that list of “to do” items.

1.Get a website! Even a very basic site is far better than none at all. These days people like to do lots of research before they engage with any company and will often go online to research before heading downtown to the actual business to complete their purchase. It goes without saying that if a prospective researcher/purchaser can not find your website, they will likely go to your nearest competitor.

2.Initiate a method of recording the number of visitors to your website and then attempt to get their basic information when they visit. You should attempt to offer all visitors to your site something of great value at no cost to them. This could be information, membership, hot tips, anything of real and perceived value to the potential client. Make Internet marketing for small business really work for you by collecting names and e-mail addresses of as many visitors to your site as possible.
3. Initiate a regular e-mail communication schedule with all the new people on your mailing list and, once again, make sure that the communications are interesting and informative and not a hard sell.

Engage Internet marketing for small business and understand that it does not have to be rocket science, but as a small business owner you must interact, sooner or later.

Nigel Evans

Internet Marketing for Small Business

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2 Responses to “Internet Marketing for Small Business – Sooner or Later You Must Connect the Dots”

  1. Silas Paalan (July 7th, 2010 at 9:52 am)

    Well, This is really the thing any internet marketer ought to understand when implementing their business on the internet.Many guys weren’t successful simple because they searched the next big thing instead of trying to understand articles like this .

  2. Sheryll Banchero (July 7th, 2010 at 10:00 am)

    Well, This is really the thing any internet marketer must read before starting their online business.Many guys weren’t successful simple because they searched the big thing instead of reading articles like this one.

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