by Nigel Evans

In basic terminology, an article byline refers to the name of the author of the piece and can be found either immediately underneath the article’s headline, or at the very end. Of more importance within Internet marketing circles, the article byline is usually incorporated in an area known as a “resource box,” and this is where a reader not only may find out more information on the author and the subject matter in question, but also come across a direct back link to the author’s website.

No entrepreneur can afford to ignore the benefits that are associated with article marketing and the very top online marketers all engage. If you write and distribute articles often, this strategy will bring numerous direct benefits from a marketing perspective. One of the primary benefits is the establishment of high credibility and expert status for the author, leading to the further establishment of trust.

Over a period of time, an author whose name is found in an article byline will benefit from name recognition and association and establish a credible reputation for the provision of informative material. It almost goes without saying that the material that you publish should be of the highest quality, or it is hardly likely to do you any good! Assuming that you are at the head of your game here, the potential benefits that this credibility can give you should not be overlooked.

Many marketers do not pay enough attention to the importance of the resource box, where they include the article byline and other relevant information. They pay, quite rightly, a good deal of attention to the composition of the article itself, but they simply provide a few lines in the resource box without even thinking about it. This is a critical area, as you are trying to persuade the reader to gravitate to your website for further information and hopefully an action of some kind.

Article marketing is not just about the establishment of the author as an expert through the consistent application of the article byline, but it is also about sending direct traffic to your website landing page. Depending on your strategy, you could send visitors to a page within your site, rather than your homepage, in a process known as “deep linking.” In this way, you could send visitors to a highly targeted landing page, which could further prompt them to take action, such as the purchase of a product or service.

All the major search engines put a great deal of emphasis on correctly structured deep linking as part of search engine optimization technique. Simply, they like to see that you use anchor text, which essentially links your article’s primary keyword to a landing page with associated information. Then, when document sharing or article directory sites publish your article, the search engines give you full marks.

Make best use of the resource box and embellish your article byline to reinforce to people why they should consult your suggested link for more information. Normally, you would indicate who the author is, his or her expertise and the reason behind the construction of the article in the first place.

Don’t just use any old pseudonym when it comes to an article marketing campaign. You are more likely to benefit directly when people associate your name recognition with good quality services. This is especially true if you are the key motivator behind the business itself and you would be better off reproducing your own name within the article byline consistently.

Internet Marketing Article Samples:

• How to Ensure Your Article Byline Works!
• Quality Web Content is Not Bedroom Reading!
• Web Content Writers Provide Value Beyond Words
• Article Marketing - Get Huge Results With the Right Article Marketing Site
• Article Writing Techniques Must Be Natural
• Writing Article Reviews
• Video Article Marketing is a Hot New Trend
• Always Request an Article Writing Sample