Internet Marketing for Small Biz Blog

Knock Knock, Who is There? Robots Visit for Search Engine Optimization

How important is search engine optimization? How about stranding yourself up the creek without a paddle.

As everything in the Internet world is neatly compartmentalized or tagged by those incorrigible search engine robots, you stand little chance of being rewarded for your online marketing endeavors if you do not pay attention to this procedure.

Once the robots arrive at your website they will very quickly come to a conclusion about your site’s suitability as a purveyor of specific information and data relevant to its searchable keyword. The robot is of course an advanced algorithm that has been deftly designed by the boffins at Google (or at Bing, or others if you want to be politically correct). As mere mortals we will never know the intricate details and can only guess at the way this process of discovery has been coded, but suffice to say that Google in particular is particularly good at deciphering and wading through the millions of websites out there according to their relevancy.

Search engine optimization is critical, although it does seem to represent a moving target; experts who analyze such things tell us that Google is known to change its emphasis on certain elements from time to time.

If you sell indoor artificial Palm trees, you want your site to appear when somebody searches for indoor artificial Palm trees. You had better be crystal clear about your site’s suitability and make sure that it is optimized a certain way. The Google algorithm is not capable of guessing and at least so far does not appear to have any artificial intelligence!

Some of the key elements of search engine optimization are:

  • Including your keywords within the title of your page.
  • Specifying your keywords within the meta-tags.
  • Ensuring that your keywords, together with associated, secondary keywords (a concept known as latent semantic indexing) appear appropriately within the body of content on the page.
  • Make sure that your keyword appears within the alt tag, attached to each graphic on the page.
  • Place relevant keywords within the internal links and be careful that these links do not break.
  • Compose external links to relevant, repeat relevant other websites.
  • Compose a site map and a robots.txt file.

Search engine optimization is a huge subject unto itself and many a lengthy book has been written. Tell us some of the handy tips and tricks that you employ when you set up the welcome mat for those robots?

Nigel Evans

Internet Marketing for Small Business

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One Response to “Knock Knock, Who is There? Robots Visit for Search Engine Optimization”

  1. a668386 (October 28th, 2011 at 3:59 pm)

    668386 beers on the wall. sck was here

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