Can you believe that, in this day and age, more than 44% of all local businesses are still without a website! It really does boggle the mind when you consider that fully 82% of consumers use the Internet to search for information on products and services. This data, as reported by Nielsen online in a survey earlier this year exposes a huge disconnect between the marketing theory and reality amongst the ranks of small-business owners.

Traditionally, small business around the world has relied on directories such as the ubiquitous Yellow Pages book. Nielsen tells us that people are not combing through the book, rather they are “letting their fingers do the walking” as YP used to say, on their keyboard when typing into Google. Local Internet marketing services are becoming increasingly available and use specific procedures and approaches to bring results. Geo targeting is a way of bringing the existence of your business to the attention of people who, in your geographical area, are actively looking for your products and services.

Google has made an entire industry out of bringing the most appropriate information back to you according to the words that you enter into the search box. Google has many algorithms established to determine suitability of millions of sites to provide such targeted information and they have become very highly skilled at this job. Local Internet marketing services can help the small business to appear in front of qualified prospects.

Did you know that if you enter a search for “your town dentist” the search engines will return a list of results near to your home. Those dentists who have correctly optimized their websites will appear at the top of the list, whilst those who do not or, of course, have no website will have no chance of getting the business.

It is difficult to imagine why there is such a lag between the surge in online information seeking, the decline of traditional telephone book directories and the establishment of at least a rudimentary web presence by almost half of all small business out there. It doesn’t matter whether you run a liquor store, a dry cleaner, a pizza parlor, a yard service or bean-count as a CPA, Internet marketing for small business services can literally put you on the map.

Nigel Evans

Internet Marketing for Small Business

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