Before you run away screaming, this article is not intended to be a lesson in geometrics, algorithms or complex language interaction theory, but rather an insight into Google LSI or “latent semantic indexing” as it relates to article writing, content preparation and article marketing.
Google LSI is a technique used by the company to help them with their ranking algorithms. Google is always on the lookout for techniques and procedures that will help the company in their quest to return the most appropriate information to the millions of people who search for information every single day.
While the name itself is rather stodgy, the process is not that difficult to understand and should be something that you are able to grasp if you plan to write any articles for publication on the web with search engine optimization in mind.
We should realize that Google LSI is part of a complex, yet automated process to sort through the umpteen webpages that may or may not relate to a particular keyword-related search string. The Google computer does not understand what you may have had in mind when you set out to write an article and it doesn’t really matter if you are a gifted wordsmith. The process designed to assess your article content refers to a given set of criteria and will make an immediate judgment as to how effectively it relates to a particular keyword or words.
Google LSI basically adds context to the ranking process. Statistical analysis will show that documents about the same topic include words often used in the same context. Thus latent semantic indexing is able to distinguish between documents that have many words in common and those that don’t. This is remarkably similar to the thought process that a human being might adopt when classifying a document collection.
Therefore, if a document has related words within its content and these words may be found in similar positions within related documents, Google LSI can appropriately rank the value of the page according to the specific term.
It therefore follows that when creating SEO content as part of your overall internet marketing for small business purposes, focus should not only be placed on the correct insertion of the keyword or keyword phrase, but the author should also make sure that he or she includes relevant, related words and phrases within the body.
What we are essentially saying is that for the Google LSI algorithm to rank our article well, we need to make sure that we focus on not only the primary keyword, but are aware of and use secondary keywords, appropriately within the content.
Do you believe Google LSI is real or imagined?
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