At internet marketing for small business, we often get asked the question — what should my article marketing strategy be? Of course this method can be tailored to your specific goals and in a variety of different ways. For example, your campaign can be based on a set number of articles per month, can generate articles that are designed to “point” to different landing pages within your niche, articles to be distributed to niche related directories or blogs only, etc. Fundamentally though, to get the best effect from this type of promotion your article marketing strategy should adhere to certain principles.

For a start, you need to be consistent. This method will work for you but you need to give it time. Experts agree that the best way to design your article marketing strategy is to set up your pipeline and then maintain it on a regular basis. This means a steady flow of articles, written appropriately and optimized correctly and sent to the same, carefully chosen outlets.

Remember that one of the main goals here is to establish the author (yourself?) and the website as authorities on the subject. The articles themselves must be well written and informative. Never be tempted to stuff keywords, hoping to get an additional spike in traffic. Above everything else the articles must be “readable” or you will not gain credibility.

The resource box is key to your article marketing strategy. The “box” is basically a paragraph at the end of your article which tells the reader something about you as an author and gives them information about where to go to collect more details about the subject. Normally, this link is called an anchor text and is specifically formatted to include your keywords and to enable the reader to jump to your landing page immediately.

There are a number of article marketing service providers available and also several software packages which will help you to conduct your article marketing campaign. Be careful when choosing a software package, as some purport to be able to “spin” your original article into any number of unique versions, but in some cases the final outcome is far from readable.

We recommend consistency in production and delivery and when searching, make sure that you find a service provider who has experience and fully understands the “ins and outs” and the importance of a successful article marketing strategy for your niche.

Do you have any article marketing success stories you would like to share?

Nigel Evans

Internet Marketing for Small Business

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